HOW IT WORKS

Let's face it: Content-management systems are a dime a dozen. From open-source site plug-ins to Google's blog tool, there are plenty of ways to get your thoughts from your screen to the world wide web. Increasingly, though, folks are coming to expect more than a wash of recently updated content and dates from your website; they want pertinent and timely information that relates to their interests; that's where OutGrow comes in.

BUILD A COMMUNITY While OutGrow gives your site all the tools to quickly jump in and change text, fix a spelling mistake, or add a news items, it uses that same information, those same groups and interests, to build your online community database. And since your supporters' time is limited, it provides your staff with a rounded profile of your supporters interests and activities. As you add supporter groups, for instance, your web visitors can join those groups, and you can export all members of one group based on sign-up timeframe. Want to send a welcome note to all those who signed up for the Youth Group over the past 3 months? No problem.

TARGETED COMMUNICATION Or, use the system to generate a traditional mailing list from a cross-referenced group and interest search -- that mailing will cost less to produce, cost less to mail, and be more effective as it hits that targeted and specific group. Easy.

SHARED CONTENT The OutGrow System has functionality that easily lets your visitors share interesting items with friends or family who might also be interested. As many small organizations know, word-of-mouth advertising is twice as nice as any other. The Tell-A-Friend module lets your visitors direct new visitors directly to an interesting article or section of your website instead of relying on the new visitor to search and find the item. Simple.

A REASON TO RETURN Users will naturally gravitate back to sites that keep content fresh and up-to-date. As communication with these users becomes more targeted, they're apt to revisit, donate again, and re-volunteer because your system, your website, and your staff is talking with them about issues they care about and groups that matter to them. Common sense.

THE RIGHT DATA, THE RIGHT DESIGN And because the OutGrow System is designed to garner information for supporters themselves -- they define and can adjust their online 'profile' preferences on your website -- campaigns & communities are free from re-typing, mis-typing, and mis-categorizing those same supporters. The days of tedious data entry are gone as the data is right the first time. Work with us on graphic & logo design and the days of clunky, clumsy, and cluttered website layout will be gone, too. Request a free 'Get-Started' Guide by mail or click here to see how easy getting started with OutGrow can be.



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